The Impact of AI on Go-To-Market

Artificial intelligence (AI) has exploded over the past few years. From simple chatbots just a few years ago to sophisticated predictive analytics and machine learning today.

According to McKinsey's recent research, we're now entering the era of generative AI.

This is music to the ears of go-to-market (GTM) teams that have had the frustration of repetitive and manual tasks, time spent on searching for information and non-selling time.

We are in a phase shift that will transform the strategies and operations of GTM teams, offering a range of benefits that enhance productivity, efficiency, and overall business performance.

The greatest value is in making your people more effective in the human-centered work they excel at.

In this 7 part series, we are going to dive into the impact of AI on GTM Teams.

Early Adopters Show Remarkable Results

• Dell used AI to create unique, engaging product descriptions tailored to each item's specs, improving traffic and sales.

• AI startup Copy.ai created promotional emails for Godfrey's Hotel that doubled open rates and boosted clicks over 75%.

• Ecommerce company Every developed 50,000 AI-generated product ads targeting specific user interests for more relevant messaging.

• B2B software provider Showtime cut proposal creation from weeks to hours by having AI draft custom client pitches, boosting sales productivity.

These examples reveal generative AI's tremendous potential to enhance human creativity and productivity. As the technology rapidly advances, its applications will only expand.

Key Takeaways on Generative AI for GTM Leaders

• Generative AI marks a seismic shift - it moves beyond analysis to creative synthesis of novel content.

• Applications in go-to-market are vast, from ideation to execution and personalization.

• Major productivity and engagement gains are possible by combining AI and human strengths.

• Thoughtful change management is required to integrate AI successfully.

• Leading companies are already using generative AI to remarkable effect. Its capabilities will only improve.

• Future-proof their commercial operations for the age of artificial intelligence. Now is the time to start testing and learning how to leverage generative AI for a competitive advantage.

The Impact of AI on GTM Series

Part II: Why should GTM teams start using GenAI? (Release Jan. 9)

Part III: Impact of AI on Marketing (Release Jan. 16)

Part IV: Impact of AI on Sales (Release Jan. 23)

Part V: Impact of AI on Customer Success (Release Jan. 30)

Part VI: Impact of AI on RevOps (Release Feb. 6)

Part VII: Impact of AI on Enablement (Release Feb. 13)

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